Meet the Spring Cohort
The Founder Revenue Series
Hello {{first_name}},
When I first started growing a community online in 2021, I assumed that my “ideal client” was the person engaging with my content the most. I made an effort to engage and connect back with those that were getting value from my posts.
I would get on call after call with community members that were always the first to show up in live events, but never seemed to be able to close any high ticket offers.
Honestly, the conversation didn’t even go there because I learned quickly what I was speaking to someone who really needed my help but didn’t have the budget to work with me in a 1:1 setting.
Ideal Community Member vs. Ideal Client
My inner circle and community are the most valuable assets I have built over the last 20+ years.
Having a core group of people I can go to for feedback, beta testing, or launching a new offer, is the only reason I’ve been able to experience true financial independence with my own brand and business.
The ideal community members are the ones that benefit most from the expertise you share in your content. They are your biggest fans and supporters. They bring the energy to the party.
However…
An ideal community member is not the same is an ideal client.
It took me YEARS and a lot of time on 1:1 “discovery” calls to finally figure this out.
Part 3: The Ideal Client
In Part 1 of the Founder Revenue Series, we discussed the Signature Offer, a high-ticket offer that solves an expensive problem based on your signature solution and results you have achieved.
In Part 2, we practiced sharing our offers and learned key strategies for “Closing the Deal.”
Tomorrow we’ll meet to close this series and learn how to identify our ideal client so we can meet them where they are.
Your ideal client not only has the expensive problem you are solving right now, but they also have the budget to try the solution you are offering. In fact, they have likely already invested in their growth or development, personal or business, in some way, multiple times.
Why this matters for founders and brand builders
Your entire brand/business is built around one thing:
Who you are serving.
If you get this right:
• your content becomes easier to write
• your offers become easier to sell
• your audience grows faster
• your revenue becomes predictable
If you get this wrong:
• you attract the wrong people
• you struggle to convert
• you lower your prices
• you burn out
This is the difference between wasting time and proper positioning.
Positioning is key when offering high value and solving expensive problems. Check out this post from my other publication, AI for EduCreators, for more on this:
Getting Specific
Most founders describe their audience like this:
• entrepreneurs
• creators
• small business owners
That’s too broad.
You can’t position yourself to solve expensive problems if your audience is vague.
High-ticket buyers want specificity.
They want to feel:
This is for me
3 Traits Your Best Clients Have
They have a painful problem
They know they have the problem
They have money to solve it
Most founders stop at 1.
They focus on people who “could benefit.”
That’s not enough.
You want people who are actively looking for a solution and have the money readily available to solve it.
In Part 2, Closing the Deal, we discussed how important the 1:1 call is to determine if the client is the right fit. We must do our best to listen 80% of the time on these calls so we really get to know if this potential client knows they have the problem and has the means the fix it now.
How to identify your ideal client
Step 1: Start with the problem
List 3 problems you can solve.
Now ask:
Which one is expensive?
Which one causes stress, loss, or urgency?
That’s the one.
Step 2: Find who already feels it
Look for people who are:
• already investing in solutions
• already talking about the problem
• already trying and failing
These are your buyers.
Step 3: Narrow the identity
Instead of:
entrepreneurs
Say:
founders building their first offer but struggling to get clients
Now it’s clear and usable.
Step 4: Align your content
Your content should make your ideal client feel seen.
Every post should signal:
I understand your problem
I have a solution
I’ve done this before
This is how authority is built.
You’re Invited to Join Us
It’s not too late to join the Founder Revenue Series. Tomorrow you can join us for Part 3 at 10:30amEST.
Even if you missed previous parts, or are unable to join live, signing up now gets you access to the cohort of founders also building brands, as well as more support from me, and your own Founder Revenue Dashboard with resources and AI-powered tools.
This dashboard has replays and everything you need to catch up!
Register here to get access to all 3 parts plus a 1:1 feedback session with me.
Here’s to being beautiful and blessed,
